Albuquerque Search Engine Optimization (SEO) | SEO Albuquerque

Search Engine Optimization (SEO) Albuquerque

What exactly is SEO?  What does it do for a website or business URL?  We can find that answer quite easily by searching Wikipedia, and here is what they say:

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” (organic) or “unpaid” (free) search results.  In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO targets different kinds of searches, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

SEO Services in Albuquerque NMWhen you are trying to plan your company’s internet strategy, you have to consider how people search.  Dependent upon what people type in the search engines will determine how or –more importantly– if you will be found at all.  It is a must to know what keywords people are typing into the search engines (keyword research) in order to fully optimize your content.  Once you meet their search criteria, you will be found in the Search Engine Ranking Pages (SERPs).  This applies to any of the search engines:  Google, Yahoo or Bing.  You have to know what your customers WANT before you can provide them the proper service.

One of the ways to ensure your content is what your potential customer is looking for is to make sure the Hyper Text Module Link (HTML) code used on your web page has the topic of the search query.  Having this code on your site will allow for easy indexing of your site.  Another factor that will affect how you are found in the search results is by promoting your site and receiving back links from other websites that are similar to yours. These back links are like votes of confidence about your site and tells Google and the other engines that your content and information is relevant to the search query.

When we talk about SEO, we talk about the process of improving the volume or quality of traffic to your website from the various search engines. This occurs via natural  and unpaid search results. If you are in need of SEO optimization then you need a local business that can provide you with this service.

Where Did Google Come From?

Before Google was a publicly traded company in the stock market, it was a free search engine that was developed by two Stanford Graduates. Here is another quote from Wikipedia about Google:

“Graduate students at Stanford University, Larry Page and Sergey Brin, developed “Backrub,” a search engine that relied on a mathematical algorithm to rate the prominence of web pages.

Page and Brin founded Google in 1998. Google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors (such as Page Rank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings.”

Albuquerque SEO Company

One of the top SEO companies in Albuquerque is 505internetmarketing.com. We have been in business since 2007.  We provide many services only one of which includes SEO services.  505 Internet Marketing is also known as a search engine optimizer.  We help companies get “Googled” (ranked) in the search pages. What really happens is the webmasters submit your site to the search engines (thru the use of a sitemap).  In turn, the search engines send out spiders to find the new information that has been put on the web. These spiders are constantly crawling and searching the web for new information that it can index and provide to the searcher. Having the internet cataloged in this way helps the search engines provide the content you are looking for. If the search engines don’t know about your content, they can’t serve it up to the searcher who is looking for  the products and services your business may be selling.  Google and the other search engines use sophisticated algorithms to scour the net for new content.

We refer to organic listing as the “Left Side” of the search page that Google or other search engines bring up for a specific entry.  This differs from Pay Per Click (PPC) which deals with paid inclusion (on the right).   Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine.  The SEO we offer provides for different kinds of searches including:  keyword, image, local and video search to give your business the web presence you deserve.search engine optimization by 505 internet marketing.com

Who Ranks Where?

Google is constantly trying to figure out which site to place #1, 2,3, etc in the search results.  Google determines that different pages are better than others. They use what is called Page Rank, PR for short, to tell which page is better than another. Google is starting  to move away from PR and is now looking more toward Page Authority or Domain Authority, PA and DA respectively.  They then rank the pages or try to provide the best pages at the top of the SERPs. Sometimes this works and sometimes it doesn’t. The web is constantly being spammed (black hat SEO)  by sites that try to manipulate the search results to serve up their site over others. Google and the other search engines don’t like this at all and will penalize a site for doing any type of spamming.

For your Internet marketing strategy, we consider how search engines work and what people search for.  Optimizing your website primarily involves editing  both content and the associated coding to increase its relevance to specific keywords.  This aids in removing barriers to the indexing activities of the various search engines.

Local Business in Albuquerque

SEO Albuquerque will give most local businesses a large boost in the SERPs.  This will allow the company to save a lot of money.  It will also provide a large boost in traffic to their website for FREE.  There are many different marketing firms that you can use in New Mexico, but 505 Internet Marketing (SEO experts in Albuquerque, Rio Rancho and the surrounding areas) can provide you with the best results.  We tailor our services to best meet your needs because we know that one service does not apply to all companies.