Pay Per Click (PPC) Advertising
Pay per click or PPC is an Internet Marketing model where you the advertiser will pay your provider (or search engine) only when your ad is clicked. With search engines, you will bid on keyword phrases relevant to your target market. Some sites may charge a fixed price per click rather than use a bidding system.
When you enter a search you will most commonly find a list of websites on the left side of the page and a list of ads on the right side. Each time you click on something on the right side, Google (or another search engine) makes money on the Pay Per Click bid amount. The left side is where we most often focus because when a website is built properly, you can get listed there without cost to the search provider, however, there are many times you may want to pump a certain promotion or even put out some ads on a seasonal basis and we can accommodate this.
