505 Internet Marketing

So, you have decided to take the plunge and get your company onto the world wide web. It is a big and potentially profitable decision. How do you get started? What, besides greater profits, are you looking to gain from internet accessibility? Have you considered what you want in a website or how it should look? How dependent do you want to be on a web design company once the site goes live? You need to opt for a web design company that can help you navigate through all these questions and more. Be sure to do your homework before you settle on a particular web design team. Ask others for which web designers they would recommend. Look over their previous work from past clients. Talk to their clients to see how satisfied they have been. What are the price points and do they rise with each change you decide to make at a later date? What kind of services do they offer once the site goes up – will they manage content and other web management services, for example. The next questions you ask should be about search engine optimization. After all, when someone uses Google, Yahoo, Bing or another search engine to search for your product or service you want to be at the top of that list. Ask if they offer link building services and other marketing optimization. Your website is no good if its not optimized for search engines or marketing, a pretty design does not matter if its floating all alone in the depths of cyberspace. You are not the only one who needs to ask the questions when looking for a good web design company. The company itself should be asking you the right questions so they can build an idea of what exactly your site needs to be and how it needs to operate. If they fail to understand the objectives of your site or your business, then the site will obviously fail in its objectives as well. The web designer will be helping you resolve the issues of function, design and marketing of the website. The most important information that the web company needs to be aware of are the details of the customers you are hoping to reach. All the way from general questions like “What is your target market?” to “Are your customers technically savvy?” “Are they emotional and/or impulsive shoppers?” These questions and more are important when the design company goes to work to appeal to the clients you are trying to attract.

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Search engine optimization (SEO) can be a complicated process, especially if you are not very familiar, or well-versed, with the method. A lot of SEO beginners, and even some professionals, continue to commit the same mistakes when they do try to use SEO, thereby making it harder for them to get the results that they desire for their site’s page ranking.

Fortunately for you, by simply determining what mistakes they make and avoiding them, you can actually fair off better than those people who commit them, even if you are an SEO beginner. If you are already well-versed with the SEO process, then learning these mistakes won’t hurt your chances either, but rather, help improve them.

Wrong or irrelevant keywords

A lot of people try to use popular or common keywords in order to get people to their sites, regardless if the keywords that they use have any relevance to their site or not. You may be able to generate traffic using this type of method, but since you are not offering relevant content based on your keyword, people visiting your site will just end up leaving simply because you are not offering any content that they are looking for. You are actually getting traffic of market that isn’t even interested in your site or its content, so you just end up with nothing.

Avoid doing this method, instead try to focus on using genuine relevant keywords, so you can direct traffic of possible clients to your site, and not just useless web traffic.

Overuse of keywords

Another mistake that people do when they try to optimize their site is by over-using keywords, or using them repeatedly in the title, tags and body. They believe that by overloading their site’s content with their chosen keywords, they will be able to trick search engines, and improve their site’s page ranking in the process.

Unfortunately, this is not necessarily the case. Search engines will be able to detect if you are committing the over-use of keywords, or “spamming”, and if so, your site will pay the ultimate price by getting itself banned from the search engine’s index.

Good or relevant content missing

You may believe that even if you do not offer any good or relevant content in your site that your site itself is still good enough to get and keep the traffic that you are able to produce, but this, however, is not the case, as good and relevant content is what will get people, or your possible clients, to stay to your site.

People are driven to go to your site with the keywords that you have chosen, but it is your site’s content that they will be looking for, so make sure that whatever keywords you have chosen to use, those keywords will direct them to relevant web content in your site.  Do take the time to write good and relevant content in order to ensure that your site would continue to do well against others offering the same thing. Remember that the only way that you can get your site to stand out against other sites would be your site’s content.

Wrong HTML codes = HTML errors

If your site commits a lot of HTML errors when people try to access it, even if it has very good and relevant content, chances are people will visit your site a whole lot less. So before you submit your site to search engine directories, you need to check and double-check your HTML codes to avoid any problems with your site, such as slow loading time, browser conflicts, and low page ranking.

Too much graphics

Bear in mind that search engines detect texts when indexing, analyzing and checking sites, and are not programmed to look for graphics, so creating a graphics-rich site will not give it an edge over other sites in terms of SEO, but can actually have the opposite effect. Since search engines are not programmed to look for graphics, they may bypass your site, giving it a lower page ranking.

Learn to avoid these SEO mistakes, and you should be able to do a whole lot better than others.  It often pays to hire an SEO Consultant that has experience and can guide you in the right direction.

• Page One of Google with Google Maps
• Competitive Analysis
• Social Media Marketing
• Local Web Listings (Google, Yahoo, Bing, etc) now discounted!
• Video Marketing
• Search Engine Optimization (SEO)
• Keyword Optimization (SEM)
• Backlink Creation
• Email Marketing
• Pay-Per-Click (PPC) Advertising
• Article Marketing
• Web 2.0 Property Management
• Social Bookmarking
• Creation of RSS Feeds and RSS Submission
• Press Release Management
• Web Directory Submissions
• Search Engine Submissions
• Tracking Web Analytics
• Mobile Search and GPS Listings
• Ongoing Maintenance
• Membership Site Management