Tracking Web Analytics

Web Analytics is the measurement, collection, and reporting of data collected from the internet for purposes of understanding and optimizing web usage.

We find it is important to keep up with your statistics so, together, we can identify what is working and what may not be.  The web analytic tracking we provide measure a visitor’s journey on your website. Web analytic tracking measures the performance of your website in a commercial context. This data is typically compared against key performance indicators and used to improve your web site or another piece of your internet marketing campaign.

We install Google Analytics to track all of our traffic. People say that Google learns a lot from this.  Google already knows everything about your website and analytics is not telling them anything extra.